About Thrivalist 

With offices in Melbourne and Cape Town and members from all over the world, Thrivalist is a genuinely global community, empowering and inspiring sober-curious women worldwide.


Founders Jen Clements and Lucy Quick are certified life coaches and sober-curious guides who, when they met in 2019, discovered a shared passion for living alcohol-free and supporting those who wished to explore their relationship with alcohol too. United by the idea of helping other women to see the beauty of life through conscious drinking or without alcohol altogether, Thrivalist was born.


As professional working mums, Jen and Lucy both realised that excessive drinking held them back from living their best lives and being the mothers they knew they could be. They became obsessed with researching and deeply understanding how and why excessive drinking happens, how it impacts women, and how to effectively overcome it. They now dedicate their days to helping women from all over the world build deep and loving connections with themselves, completely change their relationships with alcohol, and live wondrous, happy lives.


The cutting-edge approaches found in the Thrivalist programs will help change your subconscious beliefs around alcohol, and you'll learn all of the tools you need to not rely on it anymore. Jen and Lucy want to help you build a bespoke suite of radical self-care practices that will leave you THRIVING beyond their coaching and guidance.

Jen Clements - Co-founder & Head Coach 

My teens and twenties were littered with binge drinking and the odd blackout, but it all felt like fun and games, and thankfully, I never got hurt. Cheap wine and dancing on tables at student parties gave way to good wine at swanky bars when I began working as a lawyer. The circles I moved in worked hard and played hard, and my drinking didn't look out of place. 


Despite getting sick of weekend hangovers in my late twenties, I wasn't worried. I thought I'd naturally grow out of drinking too much. I thought motherhood would take care of that. But a traumatic birth experience with my first child turned my world on its head. I went from being a happy, bubbly person to being deeply depressed and suffering from PTSD. Practically overnight, I became a shell of my former self.


Wine became my way of self-medicating. I started drinking every night, and over time the amount I drank crept up and up. Even though I never drank before 5 pm, never missed a day of work, and no one ever pulled me aside to have a quiet word about my drinking, I knew I was drinking way too much, and it didn't sit right with me.


I struggled to moderate and taking breaks from drinking felt like a special kind of hell, so I decided to stop drinking altogether. I wanted help but didn't know where to go, so I went to the obvious place–AA. The program there didn't resonate with me, so I started looking for other options, but at that time, it was slim pickings for a grey-area drinker like me. 


Dissatisfied with the lack of support services, I set out to figure this thing out on my own. And I did. After a deep dive into different models and theories of problem drinking, recovery, psychology, trauma, and all the personal development and self-help resources I could get my hands on, I forged my own path. 


I began to feel empowered by sobriety, and my mental health improved significantly because of it. My journey of going alcohol-free, and everything I was learning along the way, was so significant in improving the quality of my life that I decided to retrain as a Life Coach to help other women on this path. That's where I met Lucy and where Thrivalist was born.


I further qualified as a certified Grey-area Drinking Coach and now coach women who want to go completely alcohol-free and those who want to cut down and drink consciously. I am honoured to do this rewarding work and am incredibly grateful to have found what I believe is my true calling. 


Lucy Quick - Co-founder & CEO

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I should never have been a drinker. Alcohol was my Kryptonite; it changed my personality, and I often struggled with my off switch. Blackouts and bruises, embarrassing apologies, and shameful tears were all just a part of life for me for so long. I never realised that with every drink, I was driving myself further away from happiness and from being able to live the life I truly wanted and deserved. 


By the time I reached my version of rock-bottom in late 2018, I knew for sure that I couldn't moderate my drinking, and I just had to stop. And so, on January 31st, 2018, my life as I had known it was over. Enough was enough. I was so over the person alcohol made me. I took my last mouthful of alcohol, ever. I started a journal and said a prayer to whoever up there was willing to listen. I asked for help, for direction, and for whatever I needed to sort my life out once and for all. Something shifted, and just like that, a tiny spark in my belly had been lit.

The next day I woke up as the same person on a technical level; however, I was a new woman. A woman possessed. My mindset had shifted; I was energised, determined, dedicated, and clear. Day by day, I recreated the world around me. I built beautiful daily rituals, set and stuck to personal growth commitments, became obsessed with reading about and studying sobriety and self-development. I became my own self-care guru, taking daily actions to keep propelling me towards my goals.  


I built a beautiful and deep connection with myself, and it is from this place of self-love and respect that I stayed sober. It's from here that I became the mother and woman I was always meant to be. Sobriety made me a really happy person. I stopped feeling anxious for the first time in my entire life! I had always put so much blame for my anxious, low vibes on everything else apart from my alcohol intake. Once I removed the alcohol, I realised it was the main thing holding me back all along.


​I discovered a burning passion inside of me to help other women who had found themselves in a similar situation like the one I had ended up in, and I became a Certified Life Coach. During my training, I met Jen, and we decided to join forces to create Thrivalist. Being able to support and inspire other women on their own self-development journeys is a dream come true for me, and I am forever grateful for how everything has unfolded.