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Recreating lives so women & future generations can thrive.

With members worldwide, Thrivalist is an Australian based business empowering sober-curious women* of all backgrounds and walks of life. Co-founder Lucy Quick, a certified life coach, met Jen Clements in 2019. Bonding over their passion for sobriety and feeling united in their mission to help women embrace alcohol free living, they launched Thrivalist and created the Signature Sobriety Course. In 2022, Lucy became the sole owner. This is when the universe decided it was time to align Lucy and Georgie, the now proud owner of Thrivalist. Georgie joined as a member in January 2022 to change her own relationship with alcohol. Her success and vulnerability had her invited to become a mentor within the community which lit a fire inside and a passion to pay it forward and become a Certified Health and Wellness Coach. With the sole purpose, to help others. She was then offered another amazing opportunity to sit as part of the Thrivalist Coaching Team. In late 2023 Lucy felt her life was moving in a new direction and gave Georgie the opportunity to take over the business and make it her own. With a calmness throughout her soul, she said a huge YES and is now the proud sole owner.

The core values of Thrivalist have, and always will remain the same. To hold a safe, nonjudgmental space for women to change their relationship with alcohol and heal their lives. Georgie now dedicates her days to helping women worldwide transform their alcohol habits, and live a life full of empowerment, self-belief and true freedom.

You can read more about Georgie’s story ‘freedom through the eyes of sobriety’ Or listen to episode 5 of our very own podcast ‘Sober Not Sorry’ (Links below)

*Thrivalist welcomes women and those who resonate with their feminine approach.

The next day I woke up as the same person on a technical level; however, I was a new woman. A woman possessed. My mindset had shifted; I was energised, determined, dedicated, and clear. Day by day, I recreated the world around me. I built beautiful daily rituals, set and stuck to personal growth commitments, became obsessed with reading about and studying sobriety and self-development. I became my own self-care guru, taking daily actions to keep propelling me towards my goals.

I built a beautiful and deep connection with myself, and it is from this place of self-love and respect that I stayed sober. It’s from here that I became the mother and woman I was always meant to be. Sobriety made me a really happy person. I stopped feeling anxious for the first time in my entire life! I had always put so much blame for my anxious, low vibes on everything else apart from my alcohol intake. Once I removed the alcohol, I realised it was the main thing holding me back all along.

​I discovered a burning passion inside of me to help other women who had found themselves in a similar situation like the one I had ended up in, and I became a Certified Life Coach. During my training, I met Jen, and we decided to join forces to create Thrivalist. Being able to support and inspire other women on their own self-development journeys is a dream come true for me, and I am forever grateful for how everything has unfolded.

Georgie Irvine

Thrivalist Owner & CEO


A BIG hello and a huge thank you for checking out Thrivalist and wanting to know a little more about me. You have already taken the first step to a new, empowered, and confident you… Congratulations! So, a little about me. I am a wife and a Mum to two pretty cool teenagers Ryder and Rio.They inspire me to be the best version I could possibly be. I have been on this rollercoaster of a thing called life for 44 years now, and here I am, living out my dreams of Sobriety, Health and Wellness Coaching. I continue to learn and grow through self-development and my own behaviors and choices, which allows me to show up as the best version of myself each day. It’s a pretty cool feeling. My coaching success comes from not only my certified training with Wellness Coaching Australia but also my own lived experiences with behavioral change around sobriety, weight loss, nutrition, exercise, gratitude, and boundary setting. I also take great pride in setting a relaxed vibe for my clients while keeping it professional, treating each person as unique, holding a non-judgemental space, and most of all, my strong passion to empower women to show up in this world as their soberful authentic selves. My other passion is getting my butt up early to exercise every day and to watch the sunrise. I treat this as my non-negotiable therapy sesh. I find it gives me a huge confidence boost and makes me a calmer, more energetic and happier sober chick. My other love is summertime on the river with my beautiful family and friends Jet Skiing, waterskiing, wakeboarding, stand-up paddleboarding, and most importantly, finishing off the day with a very cool ritual of chats over some yummy cheese, sweet treats, kombucha………and maybe even some hot fries too! If you do decide to take me on your Thrivalist journey of sobriety, growth and self-discovery, my hope is to give you a gift of knowledge, confidence, inspiration and empowerment to live out the life of your dreams, one you truly deserve. I believe we are all worthy of that. Come join me in the community, I would love to support you! With love, sobriety, health and wellness

Georgie I x

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